Sally Murphy is a business communications consultant and coach.
I grew up surrounded by strong women who loved to tell stories, in a home with books in every corner.
My degree in English Literature at Queens University, Belfast, led me to my first real job, at the Galway Film Fleadh.
Soon after I became a Mum to my gorgeous sons, putting down roots in Donegal. Officially the coolest place on the planet!
Several years working with Donegal County Council sharpened my skills in project management, communications & culture.
Little me with a sculpture by Christy Keeney
Early days, dreaming of being in business.
The next chapter brought me into Derry, working with the team at Void gallery. We curated for the UK City of Culture, established award-winning learning programmes and engaged with incredible international artists.
Time passed as it does. My boys grew tall and I began to listen to the entrepreneurial voice whispering dreams in my ear.
And so in 2016, I founded Murphy Communications. I had no concept of what lay ahead - the challenges and triumphs that would take my breath away.
Now full-time, my business has beautifully evolved to become Welltold and I get to do what I love - helping good people and projects shine.
Official Bio
The founder of welltold, Sally Murphy comes from a long line of clever Irish women who believe in the power of storytelling for change.
A TEDx speaker with a background in the creative industries, her passion lies in inspiring people to find their story and share it with others. She has coached and trained hundreds of executives to understand the power of storytelling and find ways to make it their own.
In 2017 she won the Northern Ireland Creative Industry Skills Award and her first book on leadership storytelling was published in 2024. Sally is also the vice-president of the Donegal Women in Business Network. She has studied Public Narrative Leadership storytelling with Marshall Ganz at Harvard University and is a certified Public Narrative coach.
Image: Firechild Photography
Last but not least…
I want to help people tell better stories because
I see story as the foundation of all successful strategic communication- it has to come first.
I know that everyone has the ability to use narrative as a tool - if they know how.
I believe in the power of story to create change - and for me, this is the most important point.
The world needs good people to stand up and use their voices to make a difference.
Three Ways to Work with Me
One to One
Private sessions to help leaders find the right stories to confidently share.
Group Training
Bespoke programmes focused on using story to scale with great culture.
Brand Storytelling
Creative consultation packages to help your mission and message shine bright.
“Thank you for your phenomenal partnership Sally. You have helped and wowed more than you know.”