“The most powerful person in the world is the story teller”
Steve Jobs
What difference would it make if you knew that your message really stood out in a world full of fierce competition and constant distraction?
The secret is story. Research proves how humans are literally hardwired to make meaning and absorb information when it’s in narrative form.
Welltold helps people by using the incredible power of storytelling combined with smart strategy.
Five Facts About Storytelling
Neuroscience proves that our brains are wired to pay attention to stories way more than data, facts, or figures.
It costs calories to think, so our clever minds filter out information that’s boring. We literally ignore it to save energy!
Stories create experiences. The same areas of our brain light up when we read or hear about something that we would do in real life!
Stories are irresistible. Our words create patterns and paint pictures that makes people remember our message.
It impacts brain chemistry. Oxytocin, dopamine and cortisol are released when someone is absorbed in a story.
Humans have always used stories to communicate. We’ve just moved from cave walls to Facebook walls!
We live in a transformed digital age but our innate need for story remains.
In fact, in a noisy world that’s overwhelming and full of distraction we need story more than ever. We all seek true connection, a sense of community and a feeling of belonging.
That's where story comes in. Whether you work in a corporate or run your own business, using story will attract people like a magnet, pulling them towards your message and your mission.
That’s WAY more powerful than trying to push your message desperately towards them.