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




FACT 1
Neuroscience proves that our brains are wired to remember stories way more than bare data, facts, or figures.
Because we use calories when we think, our clever minds wont allow us to waste precious energy on information that is a waste of time.
Neuroligically, we cannot distinguish between reading or hearing a story and experiencing it in real life, the same areas of our brain light up regardless.
When we use story as a tool, we can create a visual narrative that allows for a pattern to begin in the mind of our audience. This makes us memorable.
It impacts brain chemistry, Studies show that oxytocin, dopamine and cortisol are released when someone is absorbed in a story.