Imagine you're about to embark on one of the most important journeys of your life.
You must travel through uncharted territory with certain danger along the way.
But you have no map and will be all alone…
What are your chances of making it?
Consider this as a metaphor for your business right now.
We are living through extraordinary times. Organisations everywhere are seeking to pivot, stay ahead of the game and step up to the challenge of rapid change
Competition is fierce and the stakes are high
Central to your success is a core brand narrative, one that sets you apart from the competition and makes people love who you are, what you do and what you stand for
That’s why I have created North Star Story. A step by step brand narrative process for organisations who care about their people, products and profits
I will build you strong messages that can be used both internally and externally to engage, illuminate and inspire and wrap it into a narrative that literally lights your way forward
This is your roadmap for how, why and where to use story in your everyday communications
If you want to make true and sustainable transformation then you need to become strongly storied
You need your North Star Story
“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”
Steve Jobs
“Her enthusiasm has been a red thread throughout her work, her skills and work is characterised by creativity, innovation and integrity. Sally was able to understand our brand purpose, to implement our ideas but also to provide critique when needed. With her work she set the foundation of our brand identity and brand growth. It has been a pleasure working with Sally!”
“Sally and the welltold team are a delight to work with. They have such a drive to dig deep into brand values, real human emotion, and tell incredible stories that bring projects to life. We have partnered with Sally on various Google projects, and she has always delivered deep value in taking a campaign and creating a theme which connects stakeholders and audiences with well thought out strategy and communication.”
FAQ
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Every company has different needs and as such I tailor packages to suit each one individually.
Please get in touch to discuss your individual requirements and we can take it from there.
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I take you through a three step process that gives you everything you need to communicate with intention and impact. At every stage I stay in regular communication with you and your team.
You have me 100%.
Discover - We explore where you’ve come from, where you are now and where you want to go.
Define - We map out the path forward for you. The opportunities and obstacles. Where you shine. What you need to say
Demonstrate - We create a brand story book for you that you can use in a multitude of ways.
You will want to get this printed out and give it to a your stakeholders not only because it looks so good, but because it says everything you need in one place.
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We can do both depending on your location and current health & safety guidelines.